You Surely Have Heard That Content Is King, but Why?
This is exactly where the need to discuss the benefits of content marketing arises. If you are not making good use of this opportunity, you are surely missing out on a lot in your business.
Here we will see how a killer content marketing strategy can help you achieve your business goals and why you should reap all the benefits that this form of online marketing has to offer.
Content marketing focuses on grabbing the attention of your audience with relevant content in form of texts, visuals, and infograps, and possibly have a lasting impact so they really connect with your brand.
Articles, blog posts, videos, and captions are the most popular examples of content marketing today. Such a strategic marketing approach has now become more important than ever because it helps fulfill the queries of the audience, whatever comes to their mind.
User-friendly, informative content also helps strengthen the relationships between a business entity and its customers. Since content marketing is a great way to educate your audience, you should promote your content in such a way that it can reach as many target customers as possible.
1. You get three times more leads per dollar from content marketing 
2. 61% of consumers declared that they purchased something that they read about in a blog
3. 56% of marketers say blogging is super effective while 10% of them admit it’s the largest ROI generator 
4. The average cost for content marketing is up to 41% less than paid search 
5. 66% of marketers planned to increase their budget for content marketing in 2022 
6. 60% of marketers say content marketing helps build loyalty with their existing customers. 70% say that this approach helps them educate their audience 
7. The cost of content marketing is 62% less than traditional marketing 
8. In 2016, 95% of B2B product and service buyers said that they considered content as a trustworthy marker when they evaluated a business 
9. 67% of people stated that they depended more on content throughout the pandemic to research and make purchase decisions than they did before 
10. 27 million content pieces are shared every day 
11. 68% of consumers read content from brands they are interested in 
12. 44% of B2B consumers claim they read on average of three to five content pieces before they finally engage with a vendor 
13. 82% of consumers have a positive impression on a brand after they read customized content to their unique needs 
Your audience that finds clever, helpful, entertaining, or powerful content on your site turns into loyal customers and advocates for your brand. They are the people who turn the table for your marketing ROI.
Brand advocates follow you on different social platforms and engage with your business sincerely. They share your content with others and make recommendations, which ultimately adds new voices to promote your brand.
The conversion rate of super effective content marketing campaigns is higher than most other forms of marketing strategies out there.
Targeted and trusting consumers are more likely to buy from your brand than those who are tempted by a clickbait headline or a short, catchy ad.
People will only purchase from your brand when they have trust in it, which is developed over time with authoritative content.
Google rewards your site with better rankings when you create relevant and useful content that answers the queries of your customers.
Backlinks from high-authority sites also help reinforce the trust that Google has in your site. Keep in mind that these websites only accept content that is unique and data-driven to engage and inspire the readers.
Brand awareness isn’t just about your audience knowing the existence of your brand but their understanding of what makes your business entity different from others.
Powerful content allows you to make a lasting impression and the things your brand represents to your audience. Your content needs to highlight what separates your brand from others to create this distinction.
Making valuable content for your site helps represent yourself as an expert in your industry. You also establish your authority when your competitors and other authority bodies start citing you as a source of information.
Content marketing allows you to deliver niche-specific messages to customers who are most likely to buy your service or product. This allows you to reduce costs since you don’t need to form a spin-generated ad campaign that is costly.
Social media is perhaps the best way to do content marketing ona budget. The very nature of these platforms encourages frequent communication so people share their thoughts on your products or services with each other.
You want to find out which networks are most applicable to your customer demographics to expand your social media presence.
E-A-T is an acronym that sums up what Google wants to see from all websites. The search engine wants to see expertise, trust, and authority in your content, so you need to especially work in these areas.
Useful and data-driven blog posts help earn reliable brand mentions from high-authority sites, which enhances E-A-T and strengthens SEO as a result.
Every customer has their unique needs and there’s no universal format to suit them all at once.
You will find some customers who are visual learners while others are readers. Some may like skimming through the bullet points while others may just check a video.
The benefit of content marketing is that it allows you to keep your message and values consistent throughout all forms of content to meet the different customer needs.
A close relationship with your audience builds up when your brand offers the right content at the exact time they are looking for.
You help your customers find solutions or provide additional information they didn’t know they needed. The content gives your visitors a set of tools that they can use when they navigate their interests.
Your target audience becomes emotionally engaged in your brand when you pair your content with a hilarious or sassy brand personality. You become the brand that people rely on to find quality information and make them eager to tell others about when your content marketing strategies. Such a sense of trust helps generate loyalty for your brand.
Reusing and repurposing content in other formats generates more value for your brand. An effective strategy makes it easy for your brand to be present where your customers frequently visit online. The whole process also costs less than an ad budget.
Here are some great ways to repurpose a single content:
We don't just focus on meeting our clients' needs, but we strive hard to delight them with excellent results! Our client feedback reflects this effort of ours. Once you team up with us, we've the belief that you too will speak highly of the Doodle Digital team.
I wholeheartedly appreciate Doodle Digital. They have made the outsourcing process for our design needs cost-effective and pain-free. They truly are your best partner from beginning to end of your project.
Our amazing brand logo was created by Doodle Digital’s graphic artists. They brought to life our company’s vision for the logo the exact way we wanted. They can do the same for you too.
I was very impressed with the level of professionalism, commitment and attention-to-detail the team gave to me when designing my marketing folder. I am extremely happy with your services. Thank you.
I want to give a shout out to this team that knows what it does very well. I started affiliate marketing as a side hustle and I am currently making over 10 grand a month with their proper directions. Now I'm doing this full-time and planning to continue working with this team for the rest of my life.
I have worked with Doodle Digital for around two years and learned a lot about niche marketing. They are truly the most reliable, practical, and result-driven agency that can teach you how to make good money with little investment. A good shout out to the team!
I always wanted to make some extra money. The Amazon Associates program seemed to be the perfect opportunity for me. I've been involved in it for a few years now and my earnings have been increasing every month! Thanks to Doodle Digital for showing me the way to shine in niche marketing.
They always walked the extra mile to improve our site performance and we were very pleased with the outcomes. The team was professional, understanding, and easy to communicate with. We will surely call them for our next project.
We were getting a good response to our site soon after we launched it, but we didn’t know what to do next. Thanks to Doodle Digital, their expert yet affordable guidance has helped us make a strong presence in our target market. You can definitely hire this creative agency.
I worked with a few SEO companies before but none of them were able to generate leads that I wanted. When I got in touch with this company, I immediately realized their level of expertise and decided to work with them. Now I am enjoying dramatic increases in site traffic and revenue and all the credit goes to team Doodle Digital. Wishing you good luck!
What I like most about working with this great team is that I can work very closely with them and communicate my needs without any difficulty. The project comes out fine every time and I am not planning to look for another content agency anytime soon.
Your submission has been received!Doodle Digital